They're in the AI area.
Walt Mossberg and Kara Swisher interviewing Steve Jobs at the All Things D conference in June 2010.
Walt: Last year at our conference we had a small search company called Siri.
Steve: Yeah. Well I don’t know if I would describe Siri as a search company.
Walt: Ok but it’s a search related company… you now own them right?
Steve: Yeah. We bought them.
Kara: Why?
Walt: There was a lot of speculation, well this company is kind of in the search area.
Steve: No, they’re not in the search area.
Walt: What are they in? How would you describe it?
Steve: They’re in the AI area.
Thursday October 10, 2024